Testing against control
See how your campaign performs compared to the original version.
SMART A/B TESTING
Test bigger ideas. See the real impact.
Run A/B tests on popups, product pages, and campaigns — and measure what actually drives revenue.
Test anything
Run experiments on popups, pages, and on-site experiences
Bigger changes
Test new value propositions, layouts, and content variations
AI guidance
Get suggestions on what to test and how to improve
Revenue impact
Measure real business results, not just clicks or conversions
"We stopped testing small tweaks and started testing real ideas. That's when we saw meaningful revenue growth."
Attila Adam
CEO, Reflexshop
A/B test any experience on your site
Smart A/B Testing works across your entire customer journey. Experiment with popups, landing pages, product pages, embedded content, and more — without complex setup.
- Popup variations with different offers
- Product page layouts or content blocks
- Landing page messaging and structure
- Embedded recommendations or banners
Go beyond small tweaks. Test what really moves the needle.
Instead of changing button colors or minor details, test bigger ideas that affect buying decisions. Compare completely new value propositions, product storytelling, layouts, or AI-generated content.
- New product value proposition vs. current version
- Adding a product spotlight or benefits section
- AI-generated product images or descriptions
- Different pricing or offer presentation
Measure real business impact
See how each variation affects conversions, average order value, and revenue.
Design variants≡
10% discount
15% discountAdd a simple new version
Test your best offers in various versions! Make decisions based on data and run the winning version!
| CR% | Growth | Chance to win |
|---|---|---|
| 3,06% | Default value | 3,66% |
| 4,45% | +45,41% | 96,34% |
Chance-to-win calculation
Find out exactly which version has a better chance of beating the other and what conversion rate you can expect!
| Orders | Revenue | AOV |
|---|---|---|
| 601 | 56 400 USD | 93.70 USD |
| 72 | 1 745 USD | 24.25 USD |
| 257 | 16 070 USD | 62.40 USD |
Measure what matters
Track your results down to the last penny and monitor the growth of your orders and revenue.
Design variants≡
10% discount15% discount| CR% | Growth | Chance to win |
|---|---|---|
| 3,06% | Default value | 3,66% |
| 4,45% | +45,41% | 96,34% |
| Orders | Revenue | AOV |
|---|---|---|
| 601 | 56 400 USD | 93.70 USD |
| 72 | 1 745 USD | 24.25 USD |
| 257 | 16 070 USD | 62.40 USD |
Add a simple new version
Test your best offers in various versions! Make decisions based on data and run the winning version!
Chance-to-win calculation
Find out exactly which version has a better chance of beating the other and what conversion rate you can expect!
Measure what matters
Track your results down to the last penny and monitor the growth of your orders and revenue.
Unlimited variants
Use multiple variations with different messages and designs.
Multi-campaign A/B test
Test the performance of multiple campaigns against each other.
Timing testing
Test at which moment your visitors respond best to your campaign.
CASE STUDIES
Proven results from 100+ ecommerce brands
Featured Story
How Gelpro Boosted Sales by 30%
Gelpro: 30% sales surge! Discover how this health brand skyrocketed conversions with smart strategies.
+30%
In Sales
15x
ROI
Start testing bigger ideas today
Start testing for freeNo complex setup. Real results you can measure.