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An Ultimate Guide to Animated Popups

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Are your regular popup campaigns in need of a facelift?

Well, look no further—popup animations can instantly captivate your audience in a matter of seconds.

But what exactly are the benefits of animated popups? How are other brands leveraging them? And last but not least, how can you create your own popup animations for even better results? 

Let’s break it down!

What is an animated popup?

Let’s begin with the basics: what is an animated popup?

Animated popups are overlays that provide a modern, engaging way to interact with users. 

Unlike regular static popups, these popups use motion graphics, transitions, and effects to grab attention and share information in a captivating way.

Benefits of using animated popups

Let’s shift our focus to explore the perks of using animated popups. With animated popups, you can:

  1. Captivate attention: With motion and animation, these popups effortlessly stand out among static webpage content, guiding users’ eyes and prompting them to pay attention.
  2. Improve user engagement: By presenting information in an engaging visual format, animated popups entice users to interact with the content and explore further.
  3. Convey information effectively: Animated popups provide a versatile way to highlight important information concisely and effectively. Through strategic animation, designers can direct users’ attention, emphasize important messages, and simplify complex ideas.
  4. Reflect brand personality: The design of animated popups offers a chance for brands to express their personality and identity. By incorporating branded colors, fonts, and visuals, designers can ensure that the popups reflect the brand’s overall aesthetic.
  5. Create memorable experiences: Animated popups have the power to leave a lasting impact by delivering content in a memorable and captivating format.

4 animated popup campaign examples

Curious about how leading brands are effectively capturing their readers’ attention with popup animations? 

Let’s explore four instances where brands have successfully engaged their website visitors through impactful popup animations.

1. Beneath Your Mask

Beneath Your Mask popup animation example

Let’s start with Beneath Your Mask’s animated popup example. Their animated effects focus on showcasing their diverse range of products.

If you have several top products and want to quickly introduce them to your visitors, this could be your go-to tactic.

2. Saddleback Leather

Saddleback Leather popup animation example

Next up is Saddleback Leather’s email popup animation. This animation helps to present their newsletter as an exclusive club.

By creating a sense of familiarity with this popup, opting in feels like joining something special. Portraying your newsletter as an exclusive club is a smart tactic to make subscribers feel valued and part of something unique.

3. Mejuri

Mejuri popup animation example

Looking to highlight the myriad benefits of signing up within a limited amount of space?

Check out this example from Mejuri, whose animated popup masterfully achieves this. They display the advantages in just one line, such as “Birthday treat” or “Priority sales access.”

This strategic approach effectively communicates the value proposition to potential subscribers, enticing them to join the newsletter.

4. OptiMonk

OptiMonk popup animation example

Finally, let’s take a look at one example from our collection where we promoted our upcoming webinar using a small sidebar animation.

Even though it was a small lead magnet, it successfully highlighted the main goal of the webinar for the visitor, which was to increase sales.

This is a great example for those who don’t want to use full-screen popups but still want to add a bit of fun to their promotions.

How to create an animated popup with OptiMonk?

OptiMonk makes it easy to create attractive pop-up messages that grab people’s attention, help increase sales, and re-engage inactive users.

Its simple design tools and many features let you create these pop-ups quickly and effortlessly.

Below, we’ll show you how to create animated pop-ups in just a few seconds using OptiMonk.

Step 1: Choose a template

OptiMonk provides a wide range of professionally designed templates to suit various campaign objectives and aesthetics.

Browse through the template library and select a design that aligns with your brand and goals.

Step 2: Customize the design

Once you’ve chosen a template, it’s time to customize the design to match your brand identity and preferences.

OptiMonk’s drag-and-drop editor makes it easy to modify text, images, colors, and fonts.

Create your campaign and customize it to your own liking

Step 3: Upload your animation as a GIF

If you’re looking to add some animation elements to your popup, you have the option to upload GIF images.

Furthermore, you can enhance the visual appeal of your popup by incorporating animations, transitions, and special effects.

OptiMonk popup transition

Step 4: Configure display settings

OptiMonk provides sophisticated targeting and display features to ensure your popups are seen by the right people at the right moment.

You can set trigger conditions based on user actions, like when they’re about to leave your site, how long they’ve been on a page, how far they’ve scrolled, or which pages they’ve visited.

Additionally, you have the option to set frequency capping, which controls how often individual users see the popup. This prevents it from appearing too frequently and annoying your visitors.

Set the targeting and triggering options ensure that your popup is seen by the right people at the right time.

Step 5: Integrate with third-party tools

To maximize the effectiveness of your popup campaigns, integrate OptiMonk with your favorite third-party tools and platforms. 

Whether it’s your email marketing software, CRM system, or analytics platform, seamless integration allows for streamlined data exchange and automation.

Integrate your campaign with other tools, to streamline data.

Step 6: Publish your campaign and monitor performance

Once you’ve launched your campaign, be sure to keep an eye on how your animated popups are performing in real-time using OptiMonk’s detailed analytics dashboard.

Track important metrics like conversion rate, click-through rate, engagement levels, and bounce rate to evaluate how well your campaigns are doing.

Final thoughts

Injecting a touch of fun into your popups can transform the entire website experience and create a lasting impression.

Remember, the key to success lies in understanding your audience, crafting compelling content, and leveraging the right tools to optimize your campaigns.

With the power of animated popups and the capabilities of OptiMonk, you have everything you need to elevate your marketing efforts and drive results. Create your free OptiMonk account now!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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