Our methodology
Personalize. Monetize. Optimize. Grow your ecommerce store
with OptiMonk’s proven Conversion Optimization methodology.
What is Conversion Optimization?
Conversion rate optimization (CRO) is any solution about increasing the percentage of website visitors that complete a desired action.
We call the action they take a “conversion,” and it could be anything from buying a product to signing up for a newsletter or registering for a webinar.
But when we’re talking about ecommerce conversion rates, we’re usually referring to purchases.
The Conversion Optimization Process
Creating A Plan
You cannot solve a problem that is unknown. The first step to getting and keeping your customers is to suss out where they run into problems on your site. We analyze the current onsite journey of your visitors, find bottlenecks and uncover opportunities to provide a better customer experience along their journey. We collect customer data, analyze the data, and create hypotheses.
Launching Personalized Campaigns
We know the problems. We know the opportunities. Now we are ready to put everything into practice and optimize your store.
Evaluation & Optimization
Let’s find the message/tactic that work best for you! In this phrase, we set up experiments, then evaluate the results.
Learn & Repeat
The Website Personalization process doesn’t end here.
Based on our results, we have proven or disproven several our starting hypothesis. We have learned a ton about what’s working and what’s isn’t when it comes to converting and keeping your customers. And we’ll have a bunch of new ideas to try. It’s time to go back to Opportunity Prioritization to begin a new cycle.
Website Personalization is a cyclical process. We usually run these cycles as a 2-to-4-week sprint.
This timeline gives us enough time to test our hypotheses and assumptions. Once a sprint is over, we hit repeat on the cycle and get back to analysis, brainstorming, planning, and ideation.
Become a Certified Conversion Optimization Expert
Are you ready to take things to the next level? Deep dive into conversion optimization and get certified!
