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How a Conversational Popup Helped NuBest Increase Both Signups & Orders

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NuBest a premium supplement brand, set out to increase email signups and gain deeper insights into customer preferences. Here's how a conversational popup helped them achieve both—while boosting orders along the way.

Website: nubest.com Supplements: Fitness

Meet Nubest

NuBest home page

NuBest is a U.S.-based health and beauty supplement company offering a wide range of products designed to support wellness for all ages. Their portfolio includes supplements for growth, bone and joint health, skincare, sleep support, and brain health.

All products are made with natural ingredients in FDA-registered and GMP-certified facilities, ensuring safety and quality. 

With customers in over 118 countries, NuBest delivers scientific formulations with a commitment to helping people live healthier, more vibrant lives.

The challenge

NuBest’s primary goals were clear: increase email and SMS opt-ins, and better understand what their customers were shopping for.

However, they knew that traditional popup solutions often failed to capture high-quality leads—and worse, risked annoying visitors. They needed a smarter, more engaging approach to turn traffic into subscribers and, ultimately, into customers.

That’s when they turned to OptiMonk and its conversational popups.

The solution

Instead of presenting a standard discount offer, the popup began by asking visitors about their main health goal. 

Answering this simple question is a micro-commitment for visitors, encouraging them to engage without overwhelming them. This small action makes users more likely to continue interacting. It also increases engagement by tapping into curiosity and personalization.

Beyond just grabbing attention, this approach also allowed NuBest to collect data and segment users. By understanding each visitor’s goal upfront, NuBest could deliver more relevant messaging throughout the user journey.

NuBest's convesational popup

Once visitors answered the question, they were offered a 15% discount in exchange for their email address.

NuBest convesational popup

After opting in, they were given the chance to upgrade to a 20% discount by submitting their phone number for SMS updates.

Nubest conversational popup

Rather than overwhelming users with a big ask upfront, this approach progressively asks for more, which makes each step feels natural and easy. The upgraded incentive creates a sense of added value, making the exchange feel more rewarding.

The result? Higher conversion rates, deeper engagement, and the ability to grow both email and SMS lists in one smooth, conversion-friendly flow.

The results

NuBest’s conversational popup design delivered excellent results. 

They achieved a 7.58% email signup rate, which is well above industry benchmarks.

OptiMonk analytics

But the impact didn’t stop there. The popup also increased the number of orders by 20.87% compared to those who didn’t see the popup, proving that a well-designed, personalized popup can directly drive revenue.

Looking to achieve similar results? A conversational popup could be your best move. Get started today with these templates:

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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