Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation
In this breakdown, we’ll cover the Casper marketing strategy and analyze how they convinced people to purchase mattresses online. […]
Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company
In this deep dive marketing breakdown, we’ll cover the Glossier marketing strategy and what makes them different from other beauty brands. […]
Gender Differences in Advertising Between Men and Women: Do Gendered Advertisements Help or Hurt?
In this article, we’ll take a look at how you can create marketing campaigns that aren’t based on gender differences. […]
How UNIT 1 Rocketed Its Signup Form Submission Rate By 550%
Let’s take a look at the popup campaigns that UNIT 1 used to boost its signup form submission rate by 550%. […]
All the Different Types of Emails You Need to Know About
Are you familiar with the most important different types of emails that you can use to communicate with your audience? Read this article to find out. […]
12 Stunning DTC Fashion Popup Examples
In this article, we’ll show you 12 stunning examples of DTC fashion popups that you can use as inspiration for your own brand. […]
