Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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The Farmer’s Dog Marketing Strategy: 6 Tactics That You Can Apply in Your Own Business
We analyzed The Farmer’s Dog’s unique marketing strategy and collected all the most important lessons from the brand for this breakdown. […]

What is a Unique Selling Proposition? With 15 USP Examples
In this post, we’ll go over what exactly a unique selling proposition is, and we’ll examine 15 strong USP examples and tips that will inspire you to create your own. […]

The Secret Behind the Care/of Marketing Strategy: How They Became a 225 Million-Dollar Brand
In this breakdown, we’ll take a deep dive into the marketing strategies that Care/of used to build their brand into a huge company. […]

SaaS Personalization Playbook: 6+1 Strategies You Can Copy
In this article, we’ll go through 6 SaaS personalization strategies (plus one extra) that you can copy right away using OptiMonk. […]

Dollar Shave Club Marketing Success: From Viral Video to Billion-Dollar Company
In this breakdown, we’ll take a closer look at the marketing game plan that Dollar Shave Club used to become a billion-dollar company! […]

16 Awesome Welcome Email Examples & How to Write Welcome Emails
Check out 16 great welcome email examples, then we’ll discuss how to put together an effective welcome message. […]