Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Engagement vs Retention: What’s the Difference?
What exactly do we mean by engagement vs retention? How do they differ, and more importantly, how do they complement each other? […]
9 Best Shopify Form Builder Apps in 2025
Let’s explore nine Shopify form builders that stand out for their ease of use, customization options, integration capabilities, and more. […]
How to Write a Confirmation Email? Examples, Best Practices, Key Elements
We gathered everything you need to know about confirmation emails: what are they, why do you need them and how to write a killer confirmation email. […]
6 Ways to Boost Ecommerce Upsells Without Annoying Customers
Learn these 6 effective ecommerce upselling techniques that will help you increase average order value and drive revenue growth. […]
Run Killer Seasonal Campaigns in 4 Easy Steps (+3 Expert Tips)
This article is about how to crush your next seasonal marketing campaign in four easy steps. Learn how to plan, launch, and manage a seasonal campaign. […]
What is Gamification Marketing? A Comprehensive Guide for Marketers
Let’s talk about gamification marketing and some best practices for developing your own successful interactive marketing strategy. […]
