Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Latest posts
How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
How to Increase Sales with Personalized Product Recommendations
Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]
12 Best Web Personalization Tools for 2025
Let’s cover the 12 best website personalization tools that can help online retailers and SaaS companies make the most of their traffic. […]
9 Great Behavioral Segmentation Examples for 2025
Do you know why behavioral segmentation became crucial in ecommerce? Read on to find out and get to know some great examples. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
Why is It Considered Important to Focus on The Buyer Persona?
In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]
