Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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User Experience Optimization 101: Enhancing Your Website for Better Engagement
In this article, we’ll walk you through the essentials of user experience optimization, helping you create a site that’s not just functional, but a joy to use. […]

Website A/B Testing: A Comprehensive Guide on What Elements to Test
In this article, we’ll explore the top 6 elements on your website that are prime candidates for A/B testing. […]

Mobile Marketing for Ecommerce: 9 Strategies to Get You Started
In this article, we’ll explain mobile marketing and share proven strategies for connecting with your audience where they spend most of their time. […]

Advantages and Disadvantages of Email Marketing
In this article, we’ll share the top advantages and disadvantages of email marketing. We’ll also share some best practices to build an effective strategy for your marketing emails. […]

Lululemon Marketing Breakdown: Secrets Behind the $9.61-Billion Success Story
In this marketing breakdown, we’ll dive into Lululemon’s marketing strategy to uncover the secrets of their $9.61-billion success story. […]

What is Lead Generation in Digital Marketing?
In this article, we’ll break down the concept of lead generation and show you why it’s so important. Plus, we’ll share seven effective lead generation strategies. […]