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- 11 Best Exit-Intent Plugins for WordPress in 2025
11 Best Exit-Intent Plugins for WordPress in 2025
-
Nikolett Lorincz
- Conversion
- 6 min read
Table of Contents
WordPress is an exceedingly popular choice for creating websites, blogs, and, yes, online stores. In fact, about 37% of all websites—and 28% of ecommerce stores—use WordPress.
The platform’s flexibility is a big reason for its popularity. Since WordPress is free and open-source, everyone can use (and adapt) their basic code for their own purposes.
That flexibility extends to the exit-intent popup plugins that WordPress stores can choose from. Since there’s a staggering amount of free and paid options, we’ve collected the eleven best choices.
Let’s get started by taking a look at the reasons why you need an exit popup plugin for WordPress yesterday.
Why do you need an exit-intent popup for WordPress?
Businesses use exit-intent popups to engage website visitors just before they leave. These popups detect exit behavior—like moving the mouse to the top-right corner on a computer or quickly scrolling up on mobile.
By targeting these users, you can re-engage them with discounts, free shipping, email signups, or cart reminders.
And the stats prove their effectiveness: the ecommerce cart abandonment rate is around 70%, but 17.12% of abandoning visitors take action when shown an exit-intent popup.
For WordPress store owners, the easiest way to implement exit popups is with a plugin—no coding required. Now, let’s check out the best options available.
11 best WordPress exit-intent popup plugins
All exit-intent popup plugins display popups to exiting visitors, but there are important differences between them. For example, one exit intent popup plugin might allow greater design customization, while another has more targeting options.
So, let’s find out which of these popup plugins fit your needs and budget.
| Plugin | Key features | Pricing |
|---|---|---|
|
OptiMonk |
|
Free or from $39/month |
|
Popupsmart |
|
Free or from $39/month |
|
HubSpot |
|
Free or from $45/month |
|
Hello Bar |
|
Free or from $45/month |
|
Elementor |
|
From $99/year |
|
Thrive Suite |
|
From $30/month |
|
BDOW (formerly Sumo) |
|
From $30/month |
|
OptinMonster |
|
From $20/month |
|
Yeloni |
|
Free or from $19/month |
|
Poptin |
|
Free or from $25/month |
|
Popup Maker |
|
Free or from $87/year* |
1. OptiMonk
Free, or from $39 a month
OptiMonk is a professional popup builder that enables digital marketers to create high-converting popup campaigns in minutes. It offers numerous use cases for online businesses to better monetize their website traffic, including effective exit intent popups.
OptiMonk’s exit-intent popup plugin offers lots of advanced features, while retaining a very user-friendly interface.
OptiMonk has a drag and drop builder that allows you to create a popup from scratch or start off from one of their over 300 popup templates.
You can find modern popup templates specifically designed for shopping cart abandonment, collecting email addresses, and many other functions.
In addition, choosing OptiMonk grants you access to cutting-edge exit popups, such as lucky wheel popups and conversational popups. These are responsive popups that draw users in by inviting them to take some action.
Let’s take a look at some of the beautiful exit-intent popup templates OptiMonk offers:
Additional benefits:
- Mobile functionality: All exit popups will look just as good on a mobile device as on a computer screen.
- Advanced targeting options: You can show different popups to different visitors based on traffic source, browsing history, geotargeting, and other factors.
- A/B testing: Launch new experiments in seconds to find the best headlines, offers, or combinations of messages.
- Personalization: Craft tailored messages for your key customer segments, ensuring each individual receives the most relevant and engaging experience.
- Analytics: Our built-in revenue analytics ensures that you’re optimizing for real sales, not just leads.
- Dynamic text replacement: Target as many different segments as you wish with one message by altering its text (and any element) dynamically.
OptiMonk popups convert better than other exit-intent popup plugins because we create popups that your customers actually love.
In our experience, you can boost your revenue by at least 10% with OptiMonk (compared to any other popup solution).
Create a free OptiMonk account.
2. Popupsmart
Free, or from $39 a month
You can create several types of exit-intent popups with Popupsmart. Their popup editor has a drag and drop user interface, that allows you to design popups on your own.
When you create popups with Popupsmart, they’re easy to integrate into your page. All you have to do is copy and paste a bit of Javascript code onto your website.
Additional benefits:
- Display features: Choose from several triggers based on behavior, timing, and page views.
- Templates: Popupsmart has a variety of exit-intent popup templates to get you started.
- Analytics: See all the statistics on how well your popups are converting.
3. HubSpot
Free, or from $45 a month
HubSpot is more than a popup plugin. Rather, it’s a platform that integrates a range of marketing tools—from Customer Relationship Management (CRM) to live chat and feedback systems. This has both benefits and drawbacks when looking at HubSpot as a WordPress plugin for exit-intent popups.
On one hand, the CRM features in HubSpot can be great marketing tools for creating popups that target specific user segments.
However, there are some gaps when it comes to its exit-intent technology since the platform isn’t totally devoted to popups. For instance, HubSpot’s own popup form builder doesn’t offer as many customization options as other popular form plugins on this list.
Additional benefits:
- Email integration: HubSpot’s CRM makes it easy to integrate the emails gathered by your popups with your email marketing system.
4. Hello Bar
From $39 a month
Hello Bar’s popup plugin made for WordPress is easy to get up and running on your site. In fact, they advertise that you’ll be able to have custom popups “in five minutes.”
One unique service that Hello Bar offers is the chance to review the copy for your popups with their team of copywriters. It’s a great service for those who aren’t sure about what to write on their exit popups, but it is one you’ll have to pay for.
Additional benefits:
- Advanced targeting features: You can display popups based on several different targeting factors.
Design assistant: Automatically detects your WordPress website design and matches colors, fonts, and styling.
5. Elementor
From $99/year
Elementor is primarily known for their advanced website builder, but they also offer an exit-intent popup plugin for WordPress.
Their drag and drop interface for building popups allows you to customize your popups. They also have many templates to choose from.
Elementor offers targeting features for their exit-intent popups, but they aren’t as advanced as those more advanced features you can access from OptiMonk or HubSpot.
Additional benefits:
- Custom forms: You can create your own contact and opt-in forms to capture customer data.
- Elementor integrates with email marketing services and CRM platforms.
6. Thrive Suite
$149 per quarter
Like Elementor, Thrive Suite is an online website builder that also allows you to build exit-intent popups for WordPress.
They have two popup builders that create different types of popups. Their Thrive Leads product helps you design popups for generating email subscribers, while Thrive Ultimatum is for creating high-conversion exit popups.
Additional benefits:
- Actionable Reporting & Insights: Thrive Suite’s analytics platform allows you to gain insight into your exit popup performance.
- Drag and drop interface
7. BDOW! (formerly Sumo)
There’s a free version, or from $15 a month
Sumo is great for creating exit popups that nudge visitors to join your email marketing list.
They have a variety of contact form templates that allow you to create exit-intent popups without putting much work in.
Since this exit popup plugin is devoted to building exit popups with email opt-in popup forms only, there aren’t many options for those who want to use cart abandonment popups.
Additional benefits:
- Welcome emails: Within Sumo’s system, you can set up welcome emails that go out as soon as someone subscribes.
- GDPR compliance: You can freely use their popups for the European market.
8. OptinMonster
From $20 a month
OptinMonster’s popup maker allows you to create diverse and highly-customized exit-intent popups. There are lots of design elements available in the drag and drop editor—such as countdown clocks and spinning wheels.
They also give you the option to optimize the look and style of your popups for mobile, which might be valuable for online stores that receive tons of mobile traffic.
Additional benefits:
- Several exit popup styles: You can choose from floating bar exit popups, slide-in popup forms, and gamified exit popups.
- Lots of targeting options: You can show different exit-intent popups to different user segments based on their location, browsing history, and the product categories they’ve been viewing.
9. Yeloni
Free, or from $19 a month
Yeloni offers a simple yet effective exit popup tool for any WordPress site. They have a large gallery of modern, minimalistic popups.
You can create popups based on multiple themes: email subscription, social sharing, discount offers, and chat activation.
Their free version allows you to create unlimited popups, and there’s also no limit to how many people can view them. However, you’ll need to get the premium version to take advantage of their mobile popups.
Additional benefits:
- Three exit-intent triggers: You can choose whether to trigger your popups based on mouse movements, clicks on the back button, or clicks on external links.
10. Poptin
Free, or from $25 a month
An exit-intent popup from Poptin has a specific look. It’s bright, colorful, and kinda cartoony. If this aesthetic fits with your brand, you might want to consider this WordPress plugin.
Poptin has a large library of popup templates that allow you to create responsive popups, lightbox popups, and fullscreen popups.
Additional benefits:
- Performance report: Poptin tracks how each exit popup is performing and sends you the resulting data in an easy-to-understand graphical format.
- Email marketing integration: The platform seamlessly integrates with many popular email marketing services and CRM platforms.
11. Popup Maker
Free, or from $87 a year*
The last popup plugin we’ll cover is a lightweight yet powerful tool for creating popup campaigns.
One unique feature of Popup Maker is that you can create video popups in addition to those with custom images. It’s a great option for brands that have video content they want to show off.
Additional benefits:
- Visual Theme Builder: Helps you adapt templates to match the look of your site and remembers your choices for you.
- Device targeting: Gives you the option to show different exit-intent popups based on whether they are on a Mac, PC, phone, or tablet.
*Although it’s a free popup software, you won’t be able to create any exit-intent popups without upgrading to a paid plan.
How to choose the right exit-intent plugin for WordPress?
With a plethora of exit-intent popup plugins available for WordPress, selecting the right one can be a daunting task.
Here are some key factors to consider when choosing an exit-intent popup plugin:
- Ease of use: Opt for a plugin with a user-friendly interface that simplifies the process of creating and customizing popups. A drag-and-drop builder can be particularly helpful.
- Customization options: Look for a plugin that offers a wide range of customization options, including templates, colors, fonts, and design elements. This flexibility allows you to create popups that match your brand’s aesthetic.
- Trigger options: While exit-intent is a crucial trigger, having additional options like scroll, click, and time-based triggers can provide more versatility in your popup strategy.
- Integration with other tools: Ensure the plugin integrates seamlessly with your existing marketing tools, such as email marketing software, CRM systems, and analytics platforms. This integration can streamline your workflow and enhance your marketing efforts.
- Pricing: Evaluate the cost of the plugin and determine if it fits within your budget. Consider both the initial cost and any ongoing subscription fees.
Popular exit-intent popup plugins for WordPress, such as OptiMonk, Popupsmart, and Thrive Suite, offer a variety of features and customization options.
These plugins are designed to be easy to use, making them suitable for both beginners and experienced marketers.
How do I create an exit intent popup in WordPress?
Here’s a step-by-step guide on how to create an exit-intent popup forms in WordPress:
1. Choose a WordPress popup plugin
Start by selecting a popup builder plugin for WordPress from the list above. OptiMonk is one of the best popup plugins out there and it offers a free plan.
2. Install and activate the plugin
Go to your WordPress dashboard, navigate to “Plugins,” and click on “Add New.” Search for the chosen popup plugin (i.e. OptiMonk), install it, and then activate it.
3. Configure general settings
After activation has been completed successfully, you’ll find the OptiMonk plugin in the list of Installed Plugins.
The next step is to copy your OptiMonk ID. To find this, log in to your OptiMonk account or register one if you don’t have any.
Upon successful login, your OptiMonk ID will be readily visible within the URL of the OptiMonk app. Now go back to the WordPress admin page, navigate to Appearance on the left and select OptiMonk. Insert your OptiMonk ID Number into your OptiMonk WordPress Plugin.
4. Create a new popup
Once the general settings are configured, create a new popup.
Choose a template that suits your needs from our template library and customize the design of your exit-intent popup in the drag & drop editor to align with your website’s branding.
5. Set triggering & targeting rules
Look for the exit-intent trigger option in the plugin settings. This is the crucial step to ensure the popup appears when a user is about to leave your site.
Then you can adjust the display settings to determine where and when the exit-intent popup will appear. You may choose to display it on specific pages, categories, or site-wide.
6. Launch your popup and monitor performance
Once your exit-intent popup is live, monitor its performance and optimize it for better results.
Interested in learning more about exit-intent popups? This video has you covered:
Summing up
So that’s our list of the 11 best WordPress exit-intent popup plugins. Hopefully, you’ve found a plugin that suits your needs.
The ideal WordPress exit-intent popup will bring visitors on the edge of leaving your site back into the fold. That’s because people respond when you send the right message at the exact moment they need to see it.
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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Product updates: January Release 2025
