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- 7 Best WooCommerce Abandoned Cart Recovery Plugins in 2025
7 Best WooCommerce Abandoned Cart Recovery Plugins in 2025
-
Barbara Bartucz
- Ecommerce
- 6 min read
Table of Contents
Cart abandonment is a challenge that every ecommerce store has to deal with. Shoppers leave items in their carts for many reasons (from shipping costs to problems with the user experience), but abandoned shopping carts are always a missed opportunity.
To maximize your store’s revenue, it’s crucial to persuade customers to complete their purchase now rather than later.
And luckily, there are lots of solutions to help you recover abandoned carts— especially if you have a WooCommerce store.
In this article, we’re taking a look at the 7 best tools for WooCommerce abandoned cart recovery. Each WooCommerce plugin on this list can help you recover abandoned carts and boost your sales.
Let’s dive right in!
What is cart abandonment?
Cart abandonment happens when a customer has added items to their cart but leaves without completing the purchase.
This means that they’ve landed on your site, browsed your products, and found something they love— but for one reason or another they haven’t taken the crucial step of completing their purchase.
In ecommerce, visitors abandon their shopping carts at a rate of 66.5% on average, which is pretty high!
As a result, there are lots of opportunities to improve the bottom line of your Woocommerce store by using an abandoned cart plugin.
Why do customers abandon carts?
Once you understand why so many shopping carts are abandoned, you can start thinking about how to recover them.
Cart abandonment happens for many different reasons. The customer might change their mind about the purchase, encounter a problem on the checkout page, or simply get distracted by something else.
The most common reason that leads to abandoned carts, however, is unexpected costs. In fact, this is responsible for 48% of abandoned carts. For example, if a customer sees very high shipping costs on the checkout page, they’ll likely change their mind about the purchase.
The second most frequent reason customers abandon their carts (leading to 24% of all cart abandonment) is being required to create an account in order to make a purchase. Many customers are so annoyed by this inconvenience that they’ll give up on the purchase process.
Finally, a slow delivery timeline is the third most common reason, at 22% of all abandoned carts. If a customer needs one of your products urgently, they won’t want to wait two or three weeks for it to arrive.
7 best WooCommerce plugins to recover abandoned carts
Now that you know about the main reasons behind cart abandonment, it’s time to explore the best abandoned cart plugin options available for WooCommerce.
Abandoned cart plugins are marketing automation tools that allow store owners to set up campaigns and display them to would-be cart abandoners.
Generally, abandoned cart plugins focus on one of two approaches: preventing people from leaving in the first place or sending cart recovery emails to recover lost sales after the customers have already left.
Let’s check out the most popular plugins!
1. OptiMonk
OptiMonk is an all-in-one conversion rate optimization tool that offers popups, website personalization, and A/B testing.
When a customer is about to leave your site without completing their purchase, OptiMonk’s popups can intervene at the right moment with compelling offers and messages to encourage them to complete their transaction.
These abandoned cart recovery popups can help you capture email addresses in exchange for coupon codes:
Or display relevant product recommendations based on user behavior:
Or you can simply remind customers about the products they left in their cart. This powerful feature helps reduce cart abandonment and increase conversions.
This fantastic plugin integrates seamlessly with WooCommerce, making it a valuable addition to your ecommerce toolkit.
You can get started with OptiMonk’s cart abandonment popups for free:
Pricing:
Get started with the free version, or upgrade to premium from $29/month.
2. Yith’s WooCommerce Recover Abandoned Cart
Yith is a company that makes a variety of ecommerce-focused plugins. As the name implies, their WooCommerce abandoned cart recovery plugin is devoted to reminding customers that they’ve left items in their cart.
The software sends automated emails to customers with reminders and coupon codes to convince them to return to the checkout page.
They also have multiple email templates, as well as options that allow you to customize, activate, and schedule different email templates for sending notifications and reminders.
This includes the ability to make bug fixes and enhancements to your email template directly within the plugin.
Pricing:
Annual plans are €79,99 and have a 30-day money-back guarantee.
3. Cartboss
Cartboss uses customized SMS messaging to help to recover abandoned carts. SMS has a much higher open rate than abandoned cart emails, which means your messages will be seen by more people.
One of the best features of this abandoned cart recovery plugin is the pre-written SMS messages.
You can save a lot of time by using these messages, especially if you’re running an international WooCommerce store, since all of them are also translated into a number of languages.
Pricing:
Offers pay-as-you-go pricing that records all the text messages you’ve sent.
4. Retainful
Retainful is a WooCommerce plugin that helps send automatic email marketing campaigns to your list, but it also has a cart recovery feature.
This WooCommerce abandoned cart plugin can capture a customer’s email address, detect cart abandonment, and send them cart recovery emails.
You can also create automated email campaigns with the drag-and-drop email builder, meaning there are essentially unlimited email templates you can create. Multi-stage recovery emails can be extremely effective at reminding customers of what they’ve left in their abandoned carts.
Pricing:
There’s a freemium version, but you’ll need to pay after 2,000 contacts.
5. Cartbounty
CartBounty offers several features to assist with managing abandoned carts in WooCommerce effectively.
One of its key functionalities is the ability to capture and store information about carts that shoppers have left behind. It actively notifies the store owner of these abandoned carts, enabling timely actions to recover potential sales.
Cartbounty also saves your customers’ activity in the WooCommerce checkout form as they’re completing it, which means you can detect exactly who left behind an abandoned cart. This makes it easy to target and remind customers later on.c
Cartbounty uses WordPress to send abandoned cart recovery emails. If you upgrade to a Pro account, you can use other methods to send automated emails.
Pricing:
There is a freemium version available, and Pro starts at $92.
6. Metorik
Metorik helps you combat cart abandonment with automated abandoned cart emails. Using this WooCommerce abandoned cart plugin, you can easily keep track of every cart and provide special deals for your customers.
Metorik also shines when it comes to analytics and segmentation. There are a number of different reports that help you understand how well your ecommerce store is performing.
Pricing:
A 30-day trial is available. After that, plans start at $50/month.
7. Abandoned Cart Reports For WooCommerce
The WooCommerce Abandoned Cart Reports plugin offers several key features that assist in analyzing customer shopping behaviors and improving cart recovery rates.
Key highlights include the ability to track shopping patterns over extended periods, which can provide valuable insights into customer preferences and trends.
Additionally, this abandoned cart plugin is capable of recording the IP addresses of shoppers who have not provided contact details, ensuring that some data is still captured even in cases of incomplete customer information.
Pricing:
This plugin is available at no cost.
6 extra tips to reduce WooCommerce cart abandonment
In addition to using one of the WooCommerce abandoned cart plugins we’ve recommended, there are several best practices you can follow to help limit cart abandonment on your WooCommerce site.
1. Optimize your checkout
When it comes to reducing cart abandonment, the more user-friendly your checkout process is, the better. This means ensuring your checkout page is clear and easy to navigate and minimizing the number of steps required to complete a purchase.
Requiring customers to create an account can be a barrier to purchase, so offering a guest checkout option can be a good idea. This removes the obstacle and speeds up the process for potential customers.
Recommended reading: 16 Ecommerce Checkout Best Practices to Optimize Yours
2. Offer multiple payment options
When you offer a variety of payment options, such as credit cards, PayPal, and other popular payment gateways, more people will be able to make a purchase.
If someone doesn’t see a payment option they can use, they’ll leave an abandoned cart… even if they don’t want to!
Recommended reading: What You Need To Have In Mind When Choosing Ecommerce Payment Methods
3. Transparent pricing
Be upfront about all costs from the start. Display shipping fees, taxes, and any additional costs early in the checkout process to avoid surprises.
For example, Gymshark promotes its free shipping threshold on the homepage, encouraging customers to meet the minimum spend.
You can display free shipping bars throughout the customer journey to remind shoppers of your free shipping threshold. This can also help increase your average order value.
4. Use exit-intent popups
Exit-intent popups are a great way to remind customers about their abandoned carts and offer them a discount or other incentive to complete their purchase.
Often, popups are a more effective way of preventing cart abandonment than recovery emails because the shopper is still highly focused and “in the moment” when they see an exit-intent trigger message. They might not see your abandoned cart emails until hours or even days later, and by then their interest may have dwindled.
Set up your own cart abandonment popups in just a few minutes with these templates:
Recommended reading: Exit Intent Popup Examples, Tips & Strategies: The Ultimate Guide
5. Increase urgency with a countdown timer
Recover abandoned carts by implementing countdown timers on your exit popups.
A countdown timer taps into the psychological principle of urgency, which can significantly influence buying behavior.
When customers see that a special offer or discount is available only for a limited time, they’re more likely to act quickly to avoid missing out. This sense of urgency can be the nudge they need to complete their purchase, turning a lost sale into a conversion.
Try these popup templates that offer a limited-time discount coupon for cart abandoners:
6. Build trust with customers
Ecommerce store owners know how important it is to build trust.
You want to make sure your ecommerce store displays prominent trust signals on your site.
Here’s an example from BOOM By Cindy Joseph, where they highlight their money-back guarantee on product pages.
Testimonials and reviews are also powerful tools for building customer trust.
For instance, Vegetology boosted their conversion rate by 6% by placing a testimonial in the above-the-fold section of their product pages.
Wrapping up
All of the WooCommerce abandoned cart plugins we’ve looked at have great features that can help you recover lost sales.
One of the most powerful abandoned cart plugins is OptiMonk, since it offers fully comprehensive website personalization capabilities.
Not only is it the most effective at recovering abandoned carts, but it also offers a suite of other features that can improve the performance of your WooCommerce store in many different ways.
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What should you do next?
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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