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Top 10 Popup Maker Alternatives in 2025

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Looking for a Popup Maker alternative but struggling to find the right fit? With so many options out there, choosing the perfect popup plugin can feel overwhelming.

Whether you’re aiming to capture leads, grow your email list, or boost conversions, selecting the right popup tool is key.

In this guide, we’ve done the hard work for you—breaking down the top WordPress popup plugins for 2025.

We’ll cover their standout features, pricing, and unique benefits so you can confidently pick the best option for your business.

Let’s dive in!

What features should you look for in a WordPress popup plugin?

Before jumping into alternatives, it’s crucial to understand what makes the best WordPress popup plugin, especially when considering a switch from Popup Maker, which offers unlimited popups.

Here are the must-have features for a seamless, high-converting experience:

1. Customizable design options

Design flexibility is key when selecting a popup plugin. Plugins with a wide range of templates, animations, and style options allow you to create popups that truly reflect your brand’s look and feel.

This customization ensures that your popups enhance the aesthetic of your WordPress site rather than disrupt it. 

Look for popup plugins that offer easy design modifications, so your popups always align with your brand.

2. Targeting and triggering

Advanced targeting and triggering options make all the difference in popup effectiveness. 

Ideally, your plugin should offer targeting based on specific factors like page type, visitor behavior, and demographics.

Triggers, such as exit intent popups, time on page, or scroll percentage, ensure that your popups appear at the optimal moment, increasing the likelihood of user engagement without being intrusive.

3. Analytics

Analytics is essential for refining and optimizing your popup strategy.

By tracking key metrics—like views, clicks, and conversion rates—you’ll gain insights into which popups perform best and where there’s room for improvement.

Some popup plugins even offer detailed performance breakdowns, helping you make data-driven adjustments that enhance overall results.

4. A/B testing

Testing different popup versions is a powerful way to discover the design, message, and offers that resonate most with your audience.

A/B testing capabilities allow you to experiment with different elements, such as headlines, colors, and calls-to-action, enabling you to identify and implement the most effective combinations.

This data-driven approach boosts your conversion rates over time.

5. Integrations

Your popup plugin should integrate seamlessly with the other tools in your marketing stack.

Solid integration capabilities ensure that data flows smoothly across platforms, from email marketing platforms to CRM systems and analytics tools.

This connectivity helps you manage leads and campaigns more efficiently, giving you a centralized, streamlined workflow.

Which WordPress popup plugins are the best Popup Maker alternatives?

Now, let’s look at the best Popup Maker alternatives that check all these boxes and more, offering the features of a popular popup builder plugin to enhance website conversion rates through eye-catching popups.

1. OptiMonk

OptiMonk popup builder as a Popup Maker alternative, featuring a drag-and-drop editor and personalization tools for creating high-converting popups.

OptiMonk is a high-end popup builder that empowers digital marketers to create high-converting WordPress popups in minutes.

With tools designed for ecommerce and online business growth, OptiMonk provides advanced targeting, personalization, and A/B testing to help you turn website visitors into customers and boost conversions.

Whether you’re looking to build a list, upsell, or prevent cart abandonment, OptiMonk’s features are ideal for serious marketers who need a versatile and powerful popup tool.

Key features:

  • Drag & drop editor: OptiMonk’s user-friendly drag-and-drop functionality allows you to create custom, branded popups quickly. Choose from various elements like images, text, and CTA buttons to design professional-looking campaigns.
  • Use case library: With ready-made templates designed for specific use cases—discount offers, limited-time promotions, gamified experiences, and personalized recommendations—OptiMonk provides strategies proven to engage and convert website visitors.
  • A/B testing: OptiMonk’s testing feature makes it simple to experiment with multiple variations. Find out which headlines, offers, and design elements capture the most attention and drive conversions, allowing you to optimize popups for maximum impact.
  • Personalization: Customize popups to deliver targeted messages to specific customer segments based on behavior, past interactions, or demographics. With personalization options, each visitor sees a message tailored just for them, maximizing engagement.
  • Advanced analytics: Track real-time data, from conversions to revenue analytics, so you’re optimizing not just for leads but for actual sales impact. OptiMonk’s detailed metrics allow you to measure performance and refine campaigns for better results. These advanced features ensure that your popup strategies are data-driven and effective.

2. OptinMonster

OptinMonster as an alternative to Popup Maker, offering multiple popup types, advanced targeting, and seamless integration options.

OptinMonster is one of the best-known popup plugins for enhancing user engagement and lead generation on your WordPress site, offering a range of popup types beyond basic popups.

From floating bars to slide-ins, OptinMonster allows you to create visually engaging popups while its smart targeting options help boost conversions by reaching the right audience.

Key features:

  • Multiple campaign types: Choose from a variety of options like slide-ins, floating bars, and more.
  • Advanced targeting and segmentation: Target based on behavior, location, device, and more.
  • Conversion tracking: Get detailed insights into campaign performance.
  • Integrations: Connect seamlessly with most major marketing platforms, such as email marketing services and CRMs.

3. BDOW! (formerly Sumo)

BDOW! WordPress popup plugin as a Popup Maker alternative, with simple setup, pre-designed templates, and social sharing options for easy lead generation.

BDOW!, previously known as Sumo, is a robust solution for a WordPress website that maintains Sumo’s ease of use and wide variety of popups. The platform emphasizes lead generation and social sharing and comes with templates designed to make setup quick and simple.

Key features:

  • Simple setup: Pre-designed templates make it easy to launch campaigns quickly.
  • Social sharing options: Engage visitors by making social sharing easy right from your popups.
  • Targeting and display rules: Set specific triggers to control popup display.
  • Basic analytics: Access essential metrics to understand your popups’ performance.

4. Poptin

Poptin popup builder alternative to Popup Maker, showcasing exit-intent and scroll triggers, A/B testing, and analytics to optimize popup performance.

Poptin is a reliable, beginner-friendly popup tool with advanced features for user engagement. It offers a range of popup triggers, including exit-intent and scroll triggers, making it a versatile option for marketers looking to keep visitors on the page.

Key features:

  • Exit-intent technology: Prevent exits by targeting users who are about to leave.
  • Multiple popup triggers: Poptin has a wide range of triggers, from time-based triggers to scroll triggers.
  • A/B testing: Try different versions to see which performs best.
  • Integrations: Compatible with popular tools in email marketing, CRM, and more.

5. Hello Bar

Originally created for notification bars, Hello Bar now offers popup and full-page takeover options. It’s perfect for straightforward website popups aimed at conversions, with options for A/B testing and basic integrations to boost functionality.

Key features:

  • User-friendly setup: Start campaigns quickly, with no tech skills required.
  • Various design options: Customize designs for effective, simple popups.
  • A/B testing and analytics: Test and measure results to find the best-performing popups.
  • Basic integrations: Connect with leading email marketing services to capture leads.

6. Elementor Popup Builder

“Elementor Popup Builder, a Popup Maker alternative within Elementor, featuring unlimited customization and targeting triggers without extra cost for Elementor users.

If you’re already using Elementor for WordPress, its built-in popup builder is an ideal option. It includes all of Elementor’s customization tools, so you can design highly personalized popups that match your site’s branding.

Key features:

  • Unlimited customization: Enjoy full design flexibility with Elementor’s visual editor.
  • Advanced triggers and targeting: Set popups to show based on behavior, user location, and more.
  • No extra cost for Elementor users: It comes as part of Elementor Pro, so there is no need for an additional subscription.

7. Hustle

Hustle wordpress popup plugin as a free Popup Maker alternative, providing customizable popups, slide-ins, and integration with major email platforms.

Hustle, by WPMU DEV, is a free popup plugin with premium features that make it a valuable tool for small businesses. With popup, slide-in, and embedded form options, it offers a wide range of design and targeting features.

Key features:

  • Free with premium-level features: Access powerful tools at no cost.
  • Flexible targeting and triggers: Trigger based on location, behavior, and more.
  • Customizable templates: Choose from various templates to fit your brand.
  • Integrations: Sync with popular email marketing platforms.

8. Icegram

Icegram alternative to Popup Maker, featuring multiple popup formats, free core functions, and premium add-ons for targeting and scheduling.

Icegram stands out by offering a free popup plugin with affordable add-ons, allowing you to add features as you grow. It supports multiple popup types and offers solid targeting options, making it suitable for growing businesses looking to create popups effectively.

Key features:

  • Free core plugin and premium add-ons: Scale functionality as needed.
  • Supports multiple popup formats: Display popups, toast notifications, and more.
  • Targeting and scheduling: Display popups based on specific user actions.
  • Analytics: Track performance and optimize for results.

9. Wisepops

Wisepops as a Popup Maker alternative for a WordPress site with ecommerce-specific targeting, geolocation, and mobile-friendly popups for personalized user experiences.

Wisepops is an advanced popup tool for WordPress websites that need highly customized popups. With options for behavior-based targeting and geolocation, it’s perfect for personalizing user experiences to maximize engagement.

Key features:

  • Ecommerce-focused targeting: Target users based on shopping behavior.
  • Mobile-friendly design options: Customizable templates optimized for mobile.
  • Visual editor: Design visually compelling popups with ease in the drag and drop editor.
  • Detailed analytics and A/B testing: Refine campaigns based on data.

10. Personizely

Personizely as a Popup Maker alternative for your WordPress website, specializing in dynamic, behavior-based popups with real-time editing and A/B testing capabilities.

Personizely is a plugin focused on delivering personalized user experiences.

It dynamically customizes popups and widgets based on user behavior and past interactions, making it especially valuable for ecommerce sites and any business focused on personalization.

Key features:

  • Dynamic, personalized popups: Tailor content to display targeted messages based on real-time user behavior.
  • A/B testing and detailed analytics: Measure and refine popups for best performance.
  • Ecommerce integrations: Integrates seamlessly with major ecommerce platforms.
  • Real-time editing: Instantly adjust popups to fit evolving needs.

Wrapping up

Selecting the right WordPress popup plugin goes beyond aesthetics—it’s about creating targeted, engaging experiences that drive conversions and build customer relationships.

The best Popup Maker alternatives provide advanced targeting, A/B testing, seamless integrations, and scalable features that grow with your business.

Investing in the right tool today can lead to higher engagement, more leads, and lasting growth for tomorrow. Choose wisely, and watch your conversion rates soar!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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